Last Updated: June 17, 2026
Effective Date: June 17, 2026
Thank you for using markepers (the "Service"). This Privacy Policy (the "Policy") explains how Be & Pers Inc. ("Company", "we", "us", or "our") collects, uses, shares, and protects your personal information. This Policy is incorporated into our Terms of Service. By using the Service, you are deemed to have agreed to this Policy.
We collect the following personal information to provide the Service:
| Collection Purpose | Information Collected | Retention Period |
|---|---|---|
| User registration and identification for service provision | Email, password | Until account deletion |
| Social login (Google, Apple, etc.) | Third-party platform account information (email, profile information, Open ID, etc.) | Until account deletion |
| Data analysis service provision | Uploaded data files (Excel, CSV, etc.) | Until account deletion or file deletion |
| AI data analysis and insights provision | User input prompts, data queries, analysis request content | Until account deletion or conversation deletion |
| Instagram/Meta integration and insights analysis | Instagram account information (account identifier, username, display name, profile picture, biography, website, followers count, follows count, media count); Facebook Page information (page identifier, page name); Instagram insights data (reach, views, accounts engaged, total interactions, likes, comments, saves, shares, reposts, profile visits, follows, profile activity, average watch time, skip rate, total watch time, day-of-week × hour follower activity, follower demographics — age/gender/country/city); media data (post time, caption, media type, permalink, media URL, thumbnail URL, native like/comment counts, collaborators); tagged media (UGC) where the connected account is tagged; social listening search results when used (public posts returned by hashtag/account search); Facebook user identifier (authentication diagnostics); OAuth tokens (stored encrypted) | Until account deletion, OAuth disconnect, or board deletion |
| Customer support and inquiry response | Email, inquiry content | Up to 3 years in accordance with applicable laws |
| Collection Purpose | Information Collected | Retention Period |
|---|---|---|
| Google Sheets integration (optional) | Google account info, data from connected sheets | Until disconnection or account deletion |
The following information is automatically generated and collected during service usage:
_ga, _gid, _gat, AW_*, etc.), Google Tag ManagerWe do not knowingly collect personal information from children under 14 years of age. If we become aware that a child under 14 has provided us with personal information, we will immediately delete such information and terminate the account. If a parent or guardian believes their child has provided personal information, please contact us at markepers.official@gmail.com.
We use the collected personal information for the following purposes:
Important: We do not use your personal information (uploaded data, input prompts, queries, etc.) for AI model training.
In principle, we do not provide your personal information to third parties. However, the following are exceptions:
We may provide personal information to third parties with your prior consent.
We may share personal information with third parties in the following cases:
| Recipient | Purpose | Information Shared | Retention Period |
|---|---|---|---|
| Google LLC | Google Sheets integration service provision | Google account information, Sheets data | Until integration is disconnected |
| AI Service Providers (OpenAI, Google Gemini, etc.) | AI data analysis and generation service provision | Data analysis request content, input prompts | Immediately deleted after processing |
Important: AI service providers do not use the provided data for AI model training.
We entrust personal information processing tasks to the following external specialized companies for smooth service provision:
| Entrusted Company | Entrusted Tasks | Personal Information Retention and Usage Period |
|---|---|---|
| AWS (Amazon Web Services) | Server hosting | Until account deletion or entrustment contract termination |
| Firebase (Google LLC) | User authentication, data storage and database management (Firestore, Storage) | Until account deletion or entrustment contract termination |
| Meta Platforms, Inc. (Facebook, Instagram) | OAuth authentication and Instagram Graph API insights data delivery | Until OAuth disconnect or account deletion |
| Google LLC (Google Analytics, Google Tag Manager, Google Ads) | Service usage analytics, ad performance measurement, conversion tracking | 26 months after collection (Google Analytics default retention) |
We manage and supervise entrusted companies to ensure they handle personal information safely in accordance with personal information protection laws when entering into entrustment contracts.
We transfer personal information overseas for service provision as follows:
| Transferee | Country | Transfer Purpose | Information Transferred | Transfer Method | Retention and Usage Period |
|---|---|---|---|---|---|
| AWS (Amazon Web Services) | United States | Server hosting | Service usage logs | Encrypted network transmission | Until account deletion |
| Firebase (Google LLC) | United States | User authentication and database storage (Firestore, Storage) | Email, user ID, profile information, uploaded data files | Encrypted network transmission (HTTPS/TLS) | Until account deletion |
| Meta Platforms, Inc. | United States | OAuth authentication and Instagram Graph API insights data delivery | Facebook/Instagram user ID, OAuth access token, Instagram insights data | Encrypted API transmission (HTTPS/TLS) | Until OAuth disconnect or account deletion |
| OpenAI | United States | AI data analysis service provision | Data analysis request content, input prompts | Encrypted API transmission | Immediately deleted after processing |
| Google Gemini (Google LLC) | United States | AI data analysis service provision | Data analysis request content, input prompts | Encrypted API transmission | Immediately deleted after processing |
| Google LLC (Google Analytics, Tag Manager, Ads) | United States | Service usage analytics, ad performance measurement | IP address, service usage logs, cookie ID, page views | Encrypted network transmission (HTTPS/TLS) | 26 months after collection |
We process and retain personal information within the retention and usage period according to laws or the retention and usage period agreed upon when collecting personal information from the data subject.
When you delete your account, your personal information will be immediately deleted. However, the following information will be retained for the period specified by applicable laws:
You may request access to your personal information that we process.
You may request correction or deletion of your personal information that we process. However, if the personal information is specified as a collection target in other laws, you cannot request its deletion.
You may request suspension of processing of your personal information that we process.
We will take action on your request without delay. However, if there are legitimate reasons, the action may be postponed, in which case we will notify you of the reason and postponement period.
We use cookies for the following purposes: - Maintaining user login status - Providing personalized services - Service usage statistics analysis - Website performance improvement
We take the following measures to ensure the safety of personal information:
Important: We do our best to protect your personal information, but information transmission over the Internet may not be completely secure. Please keep your account password and other login information safe.
We have designated a Personal Information Protection Officer as follows to be in charge of overall personal information processing and to handle complaints and remedy damages related to personal information processing by data subjects.
Personal Information Protection Officer - Company: Be & Pers Inc. - Email: markepers.official@gmail.com
You may contact the Personal Information Protection Officer regarding any personal information protection-related inquiries, complaint handling, damage relief, etc. that arise while using our service. We will respond to and handle your inquiries without delay.
We offer features that analyze your Instagram Business account insights through the Meta Platforms, Inc. (Facebook, Instagram) Graph API. This section is provided to comply with the Meta Platform Terms and Meta Developer Policies.
When you authorize Instagram integration, we receive the following data via the Meta Graph API:
| Data Type | Items |
|---|---|
| Account identifiers | Instagram account identifier, username, display name, profile picture, followers count, follows count, media count, biography, website |
| Facebook Page info | Page identifier, page name (used to identify the page linked to your Instagram Business account) |
| Media insights | Reach, views, likes, comments, saves, shares, reposts, total interactions, profile visits, follows, profile activity, average watch time, skip rate, total watch time |
| Account insights | Reach, views, accounts engaged, total interactions, likes, comments, saves, shares, reposts, follower count, follow/unfollow events |
| Follower activity by time | Day-of-week × hour follower online activity (last 30 days, Pacific Time → converted to your timezone) |
| Demographics | Aggregated follower distributions by age, gender, country, and city — individuals are not identifiable |
| Media metadata | Post time, caption, media type, permalink, media URL, thumbnail URL, native like/comment counts, collaborators |
| Tagged media (UGC) | External posts in which your connected account is tagged — post time, caption, media info, like/comment/share/repost counts, author username |
| Social listening results | When the social listening feature is used: public posts returned by Meta from hashtag/account search |
| Facebook user identifier | For authentication diagnostics — Facebook user ID, display name |
| OAuth tokens | Authentication tokens (access_token, user_access_token) — stored encrypted, used solely for Meta API calls |
We request the following permissions. The purpose of each is:
| Permission | Purpose |
|---|---|
instagram_basic |
Identify your Instagram account (username, profile picture, followers count, etc.) |
instagram_manage_insights |
Receive your account insights (reach, engagement, demographics, etc.) |
instagram_manage_comments |
Read external posts where your account is tagged (UGC) |
pages_show_list |
Identify Instagram Business accounts linked to your Facebook Pages |
pages_read_engagement |
Enrich Page-level info linked to your Instagram Business account |
Data received from Meta is used solely to provide insights to you, the account owner:
You can delete Meta data and the entire account using one of the following methods:
We comply with the Meta Platform Terms and Meta Developer Policies and only use data received from Meta within the scope described above.
If we change the Privacy Policy, we will notify you through website announcements (or individual notices).
We will make efforts to provide notice at least 30 days in advance for important changes to the Privacy Policy.
If you continue to use the service after notification of changes to this Policy, you are deemed to have agreed to the changed Policy.
This Privacy Policy will take effect on June 17, 2026.
Contact Information - Company: Be & Pers Inc. - Email: markepers.official@gmail.com
By using this Service, you acknowledge that you have read, understood, and agreed to this Privacy Policy.